Success Story: From Concept to Commercialization: Takeout Packaging Success

Client Overview

A famous food company preparing to launch a new restaurant needed a complete takeout packaging program that brought their brand vision to life. They required primary packaging solutions for multiple products, each needing to reflect the restaurant’s identity, enhance customer experience, and perform reliably during transport. In total, 14 different packaging formats were required, each to be conceptualized, designed, priced, sourced, and engineered within defined timelines. 

The Challenge

The project demanded:

  • Packaging that aligned with a new brand identity, including imagery, colors, and overall customer experience

  • Structural and functional designs that met the needs of both restaurant operations and the end consumer

  • Evaluation of materials and technologies suitable for hot, cold, and varied food formats

  • A coordinated development timeline across 14 unique formats

  • Smooth communication among marketing, operations, suppliers, and purchasing teams

Adept needed to manage creative development, engineering, and commercialization simultaneously to meet the restaurant’s launch deadline.

Our Approach

To deliver the full takeout packaging suite, Adept executed a comprehensive, cross-functional process:

  • Collaborated with the client’s marketing team to establish the design vision, including imagery, color palettes, and desired customer experience

  • Partnered with the operations team to determine real-world usage requirements for each packaging format

  • Evaluated materials and technologies to make initial recommendations aligned with performance and branding needs

  • The project manager built timelines for each of the 14 packaging formats to ensure on-time delivery

  • Developed die lines and applied artwork aligned with the restaurant’s visual identity

  • Coordinated activities between suppliers and the purchasing department to manage sourcing and pricing

The Adept engineering team designed, tested, validated, and finalized each packaging structure, confirming operational and functional requirements

The Impact

The project delivered a complete packaging suite ready for launch:

  • 14 packaging formats successfully developed to meet all client objectives

  • All work completed within the required timelines

This isn't just a fix. It’s a transformation.

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